The Weeknd has cut ties with H&M over a photo in which a young black boy is seen wearing a green hoodie with “COOLEST MONKEY IN THE JUNGLE” printed across the front. The singer took to Twitter to denounce the ad’s racist undertones: “woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore...”
Shortly after Pitchfork reported the story, H&M reached out, issuing an apology for the picture:
We understand that many people are upset about the image. We, who work at H&M, can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally. It is obvious that our routines have not been followed properly. This is without any doubt. We will thoroughly investigate why this happened to prevent this type of mistake from happening again.
Other stars have joined The Weeknd in protesting H&M’s ad. LeBron James said “We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!!”
P. Diddy also chimed in: “When you look at us make sure you see royalty and super natural God sent glory!!”