Gwyneth Paltrow is using her star power to give a growing spring water brand a boost.
The Goop founder stars in the first-ever international advertising campaign for Flow Alkaline Spring Water, North America's fastest-growing premium, naturally alkaline spring water company.
In one campaign photo, Paltrow can be seen holding a carton of Flow water as she sits at a garden table in a lilac blouse and jeans.
"We all know hydration is one of the core tenets of great health and glowing skin, but the convenience of a water bottle is usually outweighed by its environmental ramifications," the Avengers actress said in a statement. "Flow is changing the game with a spring water that is naturally alkaline - nothing added - in 100 per cent recyclable packaging. The pack is made from sustainably sourced fibres and even has a plant-based cap crafted from sugarcane."
Paltrow's collaboration goes beyond being the face of the campaign - Flow will be the exclusive water partner for her lifestyle brand Goop through 2019.
"This campaign is a huge milestone for our premium wellness water brand as it's the first of its kind for Flow," added Nicholas Reichenbach, founder and chief executive officer of Flow Alkaline Spring Water. "It has been an honour working closely with Gwyneth Paltrow and her team at goop to make this campaign and partnership a reality. Gwyneth Paltrow is the perfect person for our biggest campaign yet. She embodies Flow's mission to mindfully hydrate with naturally occurring alkaline water."
Flow's water contains naturally occurring essential minerals, electrolytes and an alkaline pH of +/- 8.1. The campaign will roll out across United States, Canada, the U.K. and Europe.