Luke Evans is starring in Versace's new eyewear campaign.
The Beauty and the Beast actor, who has previously fronted a charity campaign for jewellery designer Bulgari and promotional material for alcohol brand Stella Artois, has been tapped to model the Italian fashion house's latest range of eyewear.
In one of the images, shot by famed photographers Mert Alas and Marcus Piggott, the Welshman can be seen wearing metal-rimmed glasses while dressed in a pink shirt and patterned jacket. In other images, he can be seen wearing a skintight bright green T-shirt while modelling mirrored aviator sunglasses and sporting gold-rimmed sunglasses while wearing a jacket and no top underneath.
"Super Excited to show you guys an exclusive image from the new #VersaceEyewear collection," the 40-year-old wrote on Instagram besides one of the pictures. "Thank you to my friend @donatella_versace for the experience!! Images by the immensely talented beauties @mertalas and @macpiggott."
Evans is a friend of the Versace house and its boss Donatella Versace. He presented Donatella with the Designer of the Year prize at the 2018 GQ Awards and supported the brand at Milan Fashion Week in January.
"A true gentleman, with style and culture, funny and talented and - obviously - devilishly handsome and sexy. He is charming on so many levels, but the most important one is the fact that he is real," the fashion designer said of Evans in a statement.
"With time, I also discovered his great heart and incredible generosity... We met for the first time more or less a year ago at an event and it was love at first sight. I was charmed not only by his looks, but mostly by what he had to say. This is why when the time came to choose a man for the new Versace Eyewear campaign, I did not have any doubt that it had to be him."