Lady Gaga is launching her long-awaited “Haus Laboratories” cosmetics line! It’s available for pre-order now, and will ship as of tomorrow (Tuesday, September 17)… And beauty is not all there is to be excited about!
“When I was young, I never felt beautiful,” Gaga writes on Haus Laboratories’ website. During her early struggles with self-image, she “discovered the power of makeup”.
I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform.
It’s not just words – Gaga is also saying something with the makeup itself! The Haus line is the very definition of “inclusive”; it features a wide range of colours and shade for all tastes; vegan, it’s made from 100% synthetic and plant-based materials; cruelty-free, it’s tested only on the most willing subjects.
You’ll see what we mean immediately if you visit the Haus Laboratories website. Alongside product pictures, models of all shape, size and colour are pictured along Gaga herself. We love the creative ways in which the new products are displayed… And we can’t wait to see what people will use them for IRL!
Will you try Lady Gaga’s new cosmetics line? Let us know in the comments on Facebook!