Exercise bike makers Peloton must be working up a sweat just about now... In the worst possible way!
The company is getting slammed online for a "sexist" and "cringe-worthy" Holiday ad in which a man offers his wife - who is already slender - an exercise bike for Christmas. The message, critics say, is symptomatic of toxic male culture which normalizes gifting someone exercise equipment to encourage them to lose weight... While the woman in the ad, on the other hand, is compelled to obsessively document her "fitness journey".
The company hasn't taken the ad down, but they have turned the comments off on YouTube after getting absolutely destroyed. However, the video has been viewed over 1 million times in just a few days and people are flooding Tiwtter and otehr social media services with critical messages.
Would you ever give the gift of exercise equipment? Maybe this will make you think twice about the hurtful message that could send. Weigh in with your comments on our Facebook page!