Madonna has enlisted the help of dancers to promote a "sensual" new product from her skin care company.
The pop superstar teamed up with social media star The Fat Jewish for a new commercial, which advertises the Beauty Roller item from her MDNA Skin line.
The black, skin-contouring system features Ultra-Infrared Energy, powered by high-density carbon that lifts and tones the face and body. It can also be applied on the jawline, cheeks and neck and used to fight cellulite. Retailing for $200, the Beauty Roller was also designed to leave customers with a healthy glow.
In the ad footage, the 60 year old pop superstar notes the movement of the tool over the skin evokes the feeling of dance, while a group of performers 'audition' the Material Girl hitmaker and her sidekick, real name Joel Ostrovsky, in a warehouse.
Following Madonna's instructions, they begin to incorporate the item into their routine as she refers to the product as "physical, animal like, sensual and tactile".
Earlier this week (ends12Oct18), the singer took to Instagram to share a video of herself using the item, offering helpful instructions for those who purchase it.
"Are you Ready to Roll Like. A Queen," she captioned the post.
Launched last year (17), MDNA Skin offers products crafted from natural products scouted from fresh minerals throughout the world geared towards tissue health. The line also features eye masks, face washes and serums.