Meghan, Duchess of Sussex saved a fashion label from closing by wearing one of the brand's designs.
The 37 year old's major influence on fashion trends inspire buyers around the world who want to emulate her style and according to her friend and fashion expert, Jessica Mulroney, her effect on the retail world proved that much more significant when she sported a trench dress from the Canadian brand Nonie during a royal outing last July (18).
The item quickly sold out and generated so much interest in the company, bosses were able to keep the business alive.
“It’s tough to be a designer. It is really tough to be a Canadian designer,” Mulroney tells Harpers Bazaar. “Sometimes all you need is that onetime break and it’ll change your life. If you get your item on a celebrity, that’s almost like the top of the top - a new way of creating business."
Mulroney's high profile status has allowed her to help designer friends by posting about their offerings to her many fashion loving followers on social media.
“I have a lot of friends in the entertainment business and I myself have a significant Instagram account, so I can throw them a bone and wear the earrings if I like them," she shares. "Or if I know somebody’s doing a red carpet, I’ll be like, ‘Hey, you should try these'. It’s kind of organic, but if I can do it, it usually does help.”
The brunette beauty also highlights the pieces on segments for breakfast news show Good Morning America, when she serves as a fashion correspondent - but what she enjoys most about the role is offering advice to everyday women.
“I do have a lot of friends who ask for my advice and I get a lot of women who come to me, real women, who write to me and say, ‘I don’t have a lot of money, but I have my daughter’s wedding coming up. Can you suggest something to wear?'" she explains. "I’ll screen grab things for them and send them through Instagram. I do it all the time with my mom."