12x12 close outline12x12 edit12x12 headphones12x12 headphones outline12x12 pause outline12x12 pause12x12 play outline12x12 play12x12 stop12x12 stop outline12x12 envelope12x12 video outline12x12 download outline12x12 share outline12x12 share12x12 caret up outline12x12 caret right outline12x12 caret left outline12x12 caret down outline16x16 arrow right16x16 arrow left16x16 back to top16x16 caret up16x16 caret right16x16 caret left16x16 caret down16x16 check16x16 clock16x16 download16x16 envelope16x16 heart16x16 headphones16x16 info16x16 map pointer16x16 music16x16 pause16x16 phone16x16 photo16x16 play16x16 print16x16 search16x16 stop16x16 share16x16 warning16x16 talk16x16 user16x16 overflow horizontal16x16 overflow vertical16x16 microphone16x16 arrow left outline16x16 arrow right outline16x16 caret down outline16x16 caret top outline16x16 caret left outline16x16 caret right outline16x16 calendar outline16x16 headphones outline16x16 info outline16x16 pause outline16x16 play outline16x16 stop outline16x16 user outline16x16 warning outline16x16 apple16x16 facebook16x16 google16x16 instagram16x16 rss16x16 twitter16x16 youtube16x16 maboutiqueradio16x16 cart16x16 thumbs down16x16 thumbs up16x16 volume down16x16 mute16x16 volume up16x16 close
  • Home
  • Lili Reinhart named new face of CoverGirl

Lili Reinhart named new face of CoverGirl

Lili Reinhart named new face of CoverGirl© Cover Media

Lili Reinhart has been appointed as the spokesperson for cosmetics brand CoverGirl.

The Riverdale actress, who has previously worked with brands including H&M, Bongo, Dermalogica and The Mighty Company, announced she was the latest CoverGirl on Instagram on Wednesday morning.

"Meet your newest @COVERGIRL (lipstick emoji) I am pinching myself at the opportunity to represent such an iconic make-up brand and be the face of their newest line, coming very soon," she teased. "As a COVERGIRL, my goal is to advocate for confidence & self-acceptance in a world where so many young men and women feel compelled to change themselves. I can't wait to start this journey. #EasyBreezyBeautiful."

Representatives at the American company shared the same picture, showing the Hustlers star wearing minimal make-up, and added, "SURPRISE! The secret is out: @lilireinhart is our newest #COVERGIRL! We're SO excited to welcome such an authentic, inspirational, talented actress & author to the Easy Breezy family."

The 23-year-old is the first CoverGirl to be appointed since 2017, when a diverse range of stars were introduced as a part of a re-branding effort. Of the group, Insecure actress Issa Rae, model Maye Musk and TV personality Ayesha Curry have remained with the brand.

Erika Woods, vice president of marketing for the CoverGirl brand at Coty, told WWD that Reinhart was chosen thanks to her popularity with the Generation Z market.

"She represents someone who we haven't explored in this (new cast of CoverGirls) - she has a strong following amongst Gen Z and she's inspirational," she said. "She's honest and raw and a great role model for young girls."

The actress will front a new product launching in early 2020.


Live from 7:00 PM to 11:30 PM
Votre version d'internet explorer est trop basse. Utilisez au moins la version 11 ou un navigateur récent comme Google Chrome.