12x12 close outline12x12 edit12x12 headphones12x12 headphones outline12x12 pause outline12x12 pause12x12 play outline12x12 play12x12 stop12x12 stop outline12x12 envelope outline12x12 video outline12x12 download outline12x12 share outline12x12 share12x12 caret up outline12x12 caret right outline12x12 caret left outline12x12 caret down outline16x16 arrow right16x16 arrow left16x16 back to top16x16 caret up16x16 caret right16x16 caret left16x16 caret down16x16 check16x16 clock16x16 download16x16 envelope16x16 heart16x16 headphones16x16 info16x16 map pointer16x16 music16x16 pause16x16 phone16x16 photo16x16 play16x16 print16x16 search16x16 stop16x16 share16x16 warning16x16 talk16x16 user16x16 overflow horizontal16x16 overflow vertical16x16 microphone16x16 arrow left outline16x16 arrow right outline16x16 caret down outline16x16 caret top outline16x16 caret left outline16x16 caret right outline16x16 calendar outline16x16 headphones outline16x16 info outline16x16 pause outline16x16 play outline16x16 stop outline16x16 user outline16x16 warning outline16x16 apple16x16 facebook16x16 google16x16 instagram16x16 rss16x16 twitter16x16 youtube16x16 maboutiqueradio16x16 cart16x16 thumbs down16x16 thumbs up16x16 volume down16x16 mute16x16 volume up16x16 close16x16 spotify12x12 arrow left outline12x12 arrow right outline16x16 link12x12 photo outline16x16 google podcasts16x16 apple podcasts
  • Home
  • Liam Payne trained hard to get in shape for Hugo Boss underwear campaign

Liam Payne trained hard to get in shape for Hugo Boss underwear campaign

Liam Payne trained hard to get in shape for Hugo Boss underwear campaign© Cover Media

Liam Payne spent 90 per cent of his time in the gym over the past year to prepare for his Hugo Boss shoot.

The Strip That Down hitmaker recently shot a sizzling partially nude ad campaign for Hugo Boss underwear, something the 26-year-old had dreamed of to motivate himself while in the gym.

"Before we landed the deal with Hugo I'd gone into my gym and said, 'I'm going to get an underwear commercial.' I just wanted to do it; I knew I could do it. And then it actually happened! And I worked my a*s off and I'm still hitting the gym: I didn't realise once you get on that thing you can't really turn it off," he told GQ Hype magazine.

The father-of-one revealed that he was at the gym for "90 per cent" of his time in an effort to look super ripped for the shoot with model Stella Maxwell, and the results have given him more self-confidence.

"It's been a lot of training and being an athlete and working out - it became 90 per cent of my job for the best part of a year leading up to that shoot, which was crazy," he explained. "Come 2019 everyone's a lot more open about body image and I wanted to get in shape. Not to show off my body to anyone else, I just knew that’s what would give the confidence on set. I didn’t want to arrive not ready and not looking like I’d worked hard to get there."

The former One Direction singer also opened up on his decision to go sober for a year, confessing it was hard on his social life.

"I was the biggest recluse on the planet. I would get up at 5am and go running in the park, but at night I would be in bed by 7pm. Is that a way to live your life?" he candidly shared.

Live from 1:00 PM to 5:00 PM
Votre version d'internet explorer est trop basse. Utilisez au moins la version 11 ou un navigateur récent comme Google Chrome.