12x12 close outline12x12 edit12x12 headphones12x12 headphones outline12x12 pause outline12x12 pause12x12 play outline12x12 play12x12 stop12x12 stop outline12x12 envelope12x12 video outline12x12 download outline12x12 share outline12x12 share12x12 caret up outline12x12 caret right outline12x12 caret left outline12x12 caret down outline16x16 arrow right16x16 arrow left16x16 back to top16x16 caret up16x16 caret right16x16 caret left16x16 caret down16x16 check16x16 clock16x16 download16x16 envelope16x16 heart16x16 headphones16x16 info16x16 map pointer16x16 music16x16 pause16x16 phone16x16 photo16x16 play16x16 print16x16 search16x16 stop16x16 share16x16 warning16x16 talk16x16 user16x16 overflow horizontal16x16 overflow vertical16x16 microphone16x16 arrow left outline16x16 arrow right outline16x16 caret down outline16x16 caret top outline16x16 caret left outline16x16 caret right outline16x16 calendar outline16x16 headphones outline16x16 info outline16x16 pause outline16x16 play outline16x16 stop outline16x16 user outline16x16 warning outline16x16 apple16x16 facebook16x16 google16x16 instagram16x16 rss16x16 twitter16x16 youtube16x16 maboutiqueradio16x16 cart16x16 thumbs down16x16 thumbs up16x16 volume down16x16 mute16x16 volume up16x16 close
  • Home
  • Frank Ocean and Austin Butler star in Prada campaign

Frank Ocean and Austin Butler star in Prada campaign

Frank Ocean and Austin Butler star in Prada campaign© Cover Media

Frank Ocean and Austin Butler have been tapped to star in Prada's spring/summer 2020 menswear campaign.

The Thinkin Bout You singer and Once Upon a Time in Hollywood actor, alongside Drive director Nicolas Winding Refn, have been chosen as the latest faces of the Italian luxury fashion house's marketing imagery.

Announcing the campaign, a Prada representative explained why the trio were the perfect choices for the new promotional material.

"The Prada spring/summer 2020 menswear campaign features a trinity of contemporary creatives, pivotal cultural personalities of now and archetypes of the hyper fragmented mindset of tomorrow," a statement reads. "Each embodies a single identity of the Prada man, one aspect, one outlook, multiplied by each image, each definition. They are representations of the legion individuals that comprise the collective."

The stars were styled by Olivier Rizzo and photographed by David Sims at a Los Angeles photoshoot, which was creative directed by Ferdinando Verderi. They wear key pieces from the collection, which was presented at the Minsheng Art Wharf on the East Bund of Shanghai, China last June.

In the photo campaign, a black-and-white picture of each star is placed alongside a full-colour shot and the layout is completed by a vertical graphic of the label's logo, with the word Prada serving as acronym of different and conceptual definitions of the high-fashion brand.

For example, besides Ocean's image, Prada stands for "Programming Rhythms And Dancing Again", while besides Butler's, it stands for "Pursue Randomness And Dichotomies, Always".

Explaining the acronym concept, the Prada representative wrote, "Here, words are used as a means to redefine the image, to attempt to define the indefinable - PRADA. The acronyms are influenced by abstract ideas, thoughts, notions: they provoke, sometimes adding context, sometimes positing a contradiction, always sparking thought.

"Like the words they appear alongside, these images, these men, provide a definition of Prada. Yet each leave the field open, to interpretation, and reinterpretation."


Live from 21:00 to 00:00
Votre version d'internet explorer est trop basse. Utilisez au moins la version 11 ou un navigateur récent comme Google Chrome.