Jennifer Lopez has partnered with Guess on merchandise for her upcoming tour.
Back in November 2017, the superstar was tapped to front the U.S. clothing brand's spring 2018 campaign, starring in a series of images taken by fashion photographer Tatiana Gerusova.
Now, Jennifer is taking her relationship with Guess a step further and has confirmed that she’s teamed with designers on a line of garments inspired by her It's My Party trek.
"I looooove my new birthday suit. Swipe to see!!!!!!! #TourJacket courtesy of @Guess. #JLOItsMyParty#JLOItsMyPartyTour," the 49-year-old captioned a photo of herself posing in a denim jacket with a Pop Art-inspired graphic on the back.
In addition to the denim jacket, the concert merchandise will include a range of T-shirts. Jennifer's back-up dancers will also wear custom designed Guess pieces, as well as for rehearsals, and the singer will conduct her after-show meet and greets wearing looks from the label.
"The global brand will promote the concert tour and limited-edition merchandise with messaging in storefront windows, in-store signage, email marketing, and a sweepstakes that allows any Guess customer to be eligible to win concert tickets to the hottest tour of the summer and autographed tour merchandise signed by Jenny from the Block herself," a company representative said in a statement.
The merchandise will be available for sale at pop-ups within the concert venues as well as Guess stores in surrounding cities that correspond with the tour stops and on the label's website. Prices are yet to be announced.
Jennifer's tour kicks off at The Forum in Inglewood, California on 7 June, with North American dates running until a show in Miami in late July.