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Helena Christensen launches '90s-inspired clothing line with Anine Bing

Helena Christensen launches '90s-inspired clothing line with Anine Bing
/ Cover Media

Helena Christensen is launching a '90s-inspired clothing line with Anine Bing.

The Danish supermodel has partnered with the Danish designer for an 11-piece capsule collection that combined their mutual affection for vintage clothing and fashion from the '90s.

"It was such a great time period for fashion," Christensen told WWD. "I only had amazing experiences from that time. I feel that the way women dressed at that time had a powerful feeling to it. There was a businesswoman aspect but in a laid-back way."

The collection, which will be released on 10 November, features T-shirts, jeans, a bodysuit, tailoring, and a silk jumpsuit, and is priced from $99 (£75) to $499 (£380).

Christensen and Bing worked for more than a year on the line and managed to deal with the ongoing Covid-19 pandemic by holding conference calls over Zoom and going to each other's houses to try on the collection.

They travelled to Scandinavia to shoot the campaign images, and the 51-year-old model is overjoyed that they managed to create pieces that reflect both their personalities.

"We just both brainstormed ideas of our own personal style and found a middle ground of what could work for both of us," Christensen explained.

"She's a little more experimental, a little more bohemian, relaxed in a way," Bing added. "I'm maybe a little more classic, but I also love rock 'n' roll. We tried to tie those two together."


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