Niall Horan is the new face of athleisure brand Gym+Coffee.
The former One Direction star announced on Thursday that he has invested in the Irish company, founded by three friends in 2017, and will be working to raise the profile of the label around the world.
"I've been a fan of Gym+Coffee for some time both as a brand and a business. I love the idea of the community they created around the brand and their goals to Make Life Richer," the 27-year-old said. "The first time I bought some Gym+Coffee gear, I was struck by the high quality of the clothing and I was delighted to see they were an Irish brand with a serious team behind their operation. As I looked into it more, I started to understand their ambition and I'm delighted now to become part of the team that will hopefully bring the brand to a wider audience."
Designed in Ireland, Gym+Coffee offers a range of hoodies, leggings, sweatshirts, and sports bras, as well as accessories such as beanies, socks, and water bottles.
At present, the label has stores in London, Manchester, Dublin, Cork, and Limerick.
In a statement, Gym+Coffee chief executive officer Niall Horgan insisted the singer was the perfect fit for the brand.
"We are so excited for Niall to officially come on board and support a business like ours. Over the last 10 years, Niall has represented Ireland with optimism, inclusivity, energy, and positivity on a global stage and has become a household name across the world," he commented. "He is what we aspire to become as a business. We hope that with his guidance and direction Gym+Coffee can emulate some of the success he's had and proudly represent Ireland internationally."
