The body positivity movement has created all sorts of unexpected beauty trends to surface on Instagram. We’ve seen rainbow armpits, #FreeTheNipple hashtags, Christmas tree eyebrows and almost everything in between. It’s easy to get the impression you’ve seen it all.
However, this new movement has an important and empowering message for women who have been constrained by bras for too long. Saggy breasts are back in style; women are freeing their chests of bras in favour of comfort. The hashtag #SaggyBoobsMatter has started gaining popularity, and you’ll love the results!
Instagrammer Chidera (@theslumflower) is credited for created the hashtag and making it popular on the social media site:
Other bloggers have since taken up the online hashtag to validate their own sagging breasts. Many women feel much more comfortable without bras, since they can be tight, constraining and uncomfortable. She argues that women’s insecurities about their breasts are exacerbated by a lack of media representation:
Due to under-representation of saggy-looking boobs in the media, we are all taught that there's only one way to be beautiful and that includes having super perky boobs.