Montreal, October 2nd, 2025 – The Beat 92.5 is officially ready to shake it off for the release of Taylor Swift's highly anticipated new album, The Life of a Showgirl, dropping this Friday. To honor their favorite superstar, the station is temporarily transforming its entire identity and programming for a full day of non-stop celebration.
This Friday, listeners won't be tuning in to The Beat 92.5—they'll be rocking out with Swiftie 92.5!
The festivities will pick up during the evening commute with a special listening party held at The Beat 92.5 station for lucky listeners that won tickets on The Beat Breakfast Club. In addition to listening to the new album alongside our hosts, listeners will be able to enjoy a photobooth, tour of The Beat 92.5 studios, chances to win exclusive prizes, friendship bracelet-making station, as well as drinks and sweets provided by our generous event partners: Shape, Kandju and Patisserie Lasalle. It promises to be a memorable evening for all these Swifties.
The Beat 92.5 has a proven track record as one of the biggest Swifties in Canadian radio.
"We are no strangers to being big Swifties," says Paul Awad, .Director, Programming at The Beat 92.5 "We’ve made the commitment to only play her approved ‘Taylor’s Version’ tracks in our regular rotation, and we were thrilled to celebrate with our listeners during the Eras Tour. Who could forget the moment we surprised a fan at their home with an unforgettable giveaway? This Friday is just the next chapter in our love story with Taylor and her music."
Tune in this Friday to Swiftie 92.5 for the ultimate celebration of The Life of a Showgirl.