Celine Dion has been named as the new global spokesperson for L'Oreal Paris.
In recent years, the Canadian superstar has enjoyed a major resurgence, with fans flocking to her Las Vegas residency shows, which are due to wrap up in June (19).
Now, executives at the French cosmetics giant have tapped Celine as a brand ambassador, with her gig as the face of Excellence Hair Colour set to mark her first-ever beauty campaign.
"I never saw that coming, especially at 51 years old. I thought seriously about it because, if my name was on it, I wanted to truly believe in it," she said in a statement of her reaction to being asked to join the L'Oreal family. "We, women, are all dealing with a society that is pushing so much today. Considering that L'Oreal Paris gives women plenty of tools to feel good, to feel strong, to have a voice, to fulfill themselves and to feel worth it, I was honored to become a global ambassador for the brand and represent women all around the world."
Celine's debut Excellence Hair Colour television commercial, which a spokesperson promised will highlight her "humorous and playful side," is set to premiere on 22 April.
The My Heart Will Go On singer follows in the footsteps of Camila Cabello, Adam Levine, Julianne Moore, Eva Longoria, Helen Mirren, and Andie MacDowell, among others, in being named as an ambassador for the company.
Accordingly, L'Oreal Paris' global brand president, Pierre-Emmanuel Angeloglou, couldn't be more thrilled with the signing.
"Signing Celine Dion as the newest member of the L'Oreal Paris family builds on our mission of aligning with spokeswomen who are strong, self-empowered, assertive, diverse and inclusive," he said. "Celine Dion is a woman of innate self-worth - following her heart to achieve success, challenge stereotypes and trailblaze the path for so many other women - and fully embodies our brand mission of 'Because I'm Worth it.'"