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Beyonce teases colourful new IVY PARK collection

Beyonce teases colourful new IVY PARK collection
/ Cover Media

Beyonce teased fans with a sneak peek of her colourful and size-inclusive IVY PARK collection.

The award-winning singer released the first images from the campaign, and she confirmed that the second collection from her activewear brand, in collaboration with Adidas, would be released on 30 October.

"DRIP 2 October 30 #ThisIsMyPark," the caption read alongside photos of Beyonce rocking pieces from the line, including flared track pants, cycling shorts, cropped hoodies, bodysuits, and even structured blazers, and accessories such as socks, hats and belt bags.

She paired the looks with footwear from her IVY PARK line, such as her recent redesign of the sportswear brand's Superstar sneakers, a new neon version of Adidas' Ultraboost running shoes, and the new Forum sneaker.

While the first IVY PARK drop was maroon-coloured, this collection features a more vibrant colour palette of yellow, coral, mint green and blue, and fans of the Crazy in Love hitmaker will be pleased to see that she has increased sizing to 4X, and embraced a more gender-neutral aesthetic.

The 39-year-old also dropped an 80s-inspired workout video to accompany the new campaign images, which sees Beyonce rocking different pieces from her upcoming collection, and also features an appearance from her and husband JAY-Z's eight-year-old daughter, Blue Ivy.

IVY PARK's Drip 2 collection will be available on the Adidas website on 29 October, and in select stores on 30 October, with prices ranging from $25 to $200.

 

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