Beyonce has teamed up with interactive fitness platform Peloton to create a series of workout classes.
The Crazy in Love hitmaker will help curate content for indoor cycling, running, strength, bootcamp, yoga, and meditation in the multi-year partnership.
The launch of the new deal, which is “rooted in the celebration of music – a central component of the Peloton class experience – and pro-social initiatives", commemorates the annual autumn Homecoming season for students at historically Black colleges and universities (HBCUs) in the U.S.
"Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys," Beyonce said in a statement.
"I've been a Peloton member for several years, and I'm excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I'm proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.”
Peloton users will be able to access the themed sweat sessions via the company's app, through which fans can select specific music or artists to work out to.
According to company representatives, the deal with Beyonce couldn't be more fitting as she is already the most requested artist by the app's global community, which boasts more than 3.6 million members.
In addition to the class curation, Beyonce and Peloton bosses are gifting two-year app memberships to students at 10 HBCUs.
