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Millie Bobby Brown looking to expand her beauty brand

Millie Bobby Brown looking to expand her beauty brand
/ Cover Media

Millie Bobby Brown has teased exciting plans for the future of her beauty brand, Florence by Mills.

The teenage TV star recently purchased a majority stake in her cosmetics and skincare firm, after Beach House Group sold a large part of its equity stake to Millie and her family.

And the 16-year-old has big plans for Florence by Mills.

“I feel really fortunate to have been able to realize my dream of creating a beauty and skincare brand for my generation that represents so many things that are important to me,” the Stranger Things actress said in a statement. “I have learned so much this past year, and I’m forever grateful for the support I have been provided in order to explore, develop and establish Florence by Mills as a desirable brand.

"I look forward to this next phase of evolving the Florence by Mills brand globally in new and unique ways."

Millie plans to work with current Florence by Mills’ CEO Paula Pontes in order to expand the brand, which was launched last summer.

"I am equally excited for this transition to join Millie and her family in this next, exciting building phase in which we will strive to elevate and cement our beauty footprint while also expanding into other categories that our Gen Z consumers are asking for us to deliver," Paula enthused.

The skincare and cosmetics line features beauty staples such as the Zero Chill Face Mist, Cheek Me Later Cream Blush, and Dreamy Dew Moisturizer, and is currently available to buy online via florencebymills.com, as well as retailers Ulta Beauty and Boots.

 

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