Gucci has given director Ridley Scott access to its extensive fashion archives for his new movie House of Gucci, starring Lady Gaga.
The star-studded crime drama is a dramatised account of events leading up to the murder of Maurizio Gucci, the grandson of the Italian fashion house's founder, and features Adam Driver as Maurizio and Gaga as his ex-wife Patrizia Reggiani.
Gucci president and chief executive officer Marco Bizzarri said that the fashion house is allowing “total creative freedom” to the production, which is currently filming in Italy.
“Gucci is collaborating with MGM and Scott Free Productions by providing access to the house’s historical archive for wardrobe and props,” he told WWD.
Bizzarri reiterated that the Gucci family is "no longer involved" in the luxury brand, and the film will "not be related" to Gucci's current owner, Kering, which is owned by the Pinault family.
House of Gucci is based on Sara Gay Forden’s book The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed, and follows the real-life events in the 1980s and 1990s that led to the murder of Maurizio.
His ex-wife Patrizia was dubbed the Black Widow during her trial, and was convicted of plotting his murder and sentenced to 29 years in prison in 1998, but was released in October 2016.
The movie, which also stars Jeremy Irons, Jared Leto and Al Pacino, is set to be released in November.
