If you're walking along rue Sainte-Catherine Ouest, you might notice a giant-sized goal light in front of Complexe Desjardins.
Installed by Budweiser in honor of the Montreal Canadiens winning the all-Canadian North Division, the red light, which also comes equipped with a goal-horn-sound component, will turn on after every time a goal is scored by the Canadiens for the remainder of their playoff run.
Budweiser calls the light "an iconic beacon of celebration to carry their team into the next round."
The Montreal Canadiens continue their playoff series against the Vegas Golden Knights tonight at 9 pm ET/6 pm PT. We wish them the best of luck and hope to see the goal light shine bring plenty of times for the remainder of the month!
