Vanessa Hudgens and Madison Beer are gearing up to make a splash in the beauty market.
The Princess Switch actress and Reckless singer have teamed up with dermatologist Dr. Karen Kagha to launch KNOW Beauty, with the trio looking to take the guesswork out of skincare routines by introducing skin diagnostic and skin DNA kits that offer consumers a curated product assortment based on those results.
"I've been working away behind-the-scenes on a project for over a year now...and I'm so excited to bring @weareknowbeauty into the world in partnership with @madisonbeer and @drkarenk! Anyone that knows me knows I'm a maximalist when it comes to skincare, but I always thought there should be an easier way to figure out what's actually right for your skin," Vanessa wrote in a post on her Instagram page on Tuesday. "KNOW Beauty is a smarter way to build a skincare routine that takes the guesswork out of the process. Madison and I have been working with @DrKarenK, our Chief Medical Officer and Dermatologist, to build a diagnostic that assesses your lifestyle factors to create the best routine for you today, and combines it with a Skin DNA Kit that helps you future-proof your skin for tomorrow."
The line includes cleansers, moisturisers, serums, masks, as well as a Hydrating Lip Mask and Restoring Night Cream.
"It's not a coincidence that I'm in such a better place mentally and my skin has gotten better. It's about learning to be your own best friend," added Madison of the innovative formulas.
Products are now available to purchase from the KNOW Beauty website.
