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Valentina Sampaio tapped as face of Armani beauty

Valentina Sampaio tapped as face of Armani beauty
/ Cover Media

Valentina Sampaio has signed on as the face of Armani beauty.

The Brazilian model and activist will front upcoming campaigns for the Italian cosmetics brand, part of designer Giorgio Armani's fashion empire, beginning with a commercial for the new Lip Power line.

"I am so excited to be joining Armani as a beauty face. As a trans woman, this collaboration is a great milestone, and a personal dream come true for me," she shared in a statement. "Make-up has played such a meaningful role in my personal evolution, and I am grateful to Armani beauty for embracing diversity, enabling creative expression and empowering individual beauty."

Valentina follows in the footsteps of fellow Armani beauty brand ambassadors including actresses Cate Blanchett, Zhong Chuxi, Adria Arjona, Alice Pagani and Greta Ferro, models Barbara Palvin and Madisin Rian, as well as actors Ryan Reynolds, Jackson Yee and Nicholas Hoult.

And Armani is thrilled to have the 24-year-old onboard at the brand.

"Armani beauty is my vision of what beauty should be today: meaningful and cross-cutting," he added. "Just like my clothes, my beauty products aim to empower all women, regardless of their culture, country of origin, or background. I am proud to have Valentina as the new face of Armani beauty: I admire her will, commitment, and determination. Valentina is not afraid to speak and her words are important and touching."


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