For the first time in a decade, Netflix has lost 200,000 subscribers overall in the first 3 months of 2022. They blame this on fierce competition from other streaming platforms, the conflict in Ukraine, inflation, and the fact that there are over 100 million users who share their passwords with family and friends.
They plan to improve the quality of programming and features. They are also testing a new subscription including one that charges a fee for sharing passwords.
For years Netflix was the goto original streaming platform. One of the best features was there are no commercials or ADs when watching a tv show or movie, now with fierce competition such as Amazon Prime, Disney+, HBO Max, and more they may be forced to adapt more revenue through advertisers.