Go to content

The “spokescandies” of M&M have officially retired

The “spokescandies” of M&M have officially retired
M&M Candies / Charley Gallay / Stringer / Getty Images Entertainment / Getty Images

After receiving controversy for trying to make their M&M spokescandies more inclusive, the Mars company has paused the project.

It all started when the candy company first received backlash from consumers saying their female spokescandies were too sexist. This is what ultimately led them to replace green M&M’s go-go boots with sneakers and brown M&M’s stilettos with lower, kitten heals.

Certain people disagreed with this move, saying that this made the female M&M’s “less sexy”.

Following these events, the company officially announced the retirement of its M&M spokescandies and their replacement by Maya Rudolph in a tweet: 

Subscribe to our newletter!Subscribe to our newletter!
By subscribing, I agree to receive communications by email from Cogeco Média and its affiliates, including news, updates, activities and contests. You can unsubscribe at any time by using the link at the bottom of our emails or contacting us via our Privacy Policy. Please note, however, that we may still continue to send you service-related and other non-commercial communications. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Streaming will resume following advertisement.
The Beat of your Workday with Meghan Kelly
Live