Austin Butler has been named the global ambassador for YSL Beauty's new scent MYSLF.
In a statement, the Elvis actor revealed he felt "privileged" to have landed the role, after he spent considerable time researching the luxury label's "rebel" founder Yves Saint Laurent.
"I was honoured to be asked to join the YSL Beauty family," Austin said. "Over the last few years, I've spoken with people who knew M. Saint Laurent. He broke through labels. He was a rebel, and I love that about him. I feel privileged to be a part of the heritage he set in motion."
The 31-year-old actor, who is one of Hollywood's hottest rising stars following his portrayal of rock 'n' roll legend Elvis Presley, seemingly impressed bosses at YSL Beauty.
The label chose Austin because he offered a modern, more complex concept of what it means to be a man.
"In seeking out a figure to embody YSL Beauty's vision of the new masculinity, there could have been no better choice for us than Austin Butler," said Stephan Bezy, YSL Beauty's International General Manager. "Both as an artist and as a human being, he embodies the values expressed by our brand through MYSLF, a modern representation of what it means to be a man. Embracing his many facets. Owning up to his individuality, generously, unapologetically."
Bezy added, "This is why we are proud to welcome Austin Butler as the newest YSL Beauty's fragrance Ambassador."
