Usher has stripped off to appear in the new SKIMS campaign, the week before his Super Bowl performance.
The OMG singer has appeared in a series of steamy shots for the latest SKIMS campaign.
The star posed shirtless in his underwear in several shots, and in another clutched a peach while lifting up his t-shirt to show his chest.
In the shots, he is wearing jewellery from celebrity-loved designer Jacquie Aiche. The diamond-encrusted snake necklace and pearl cross charm are reportedly worth a combined $201,000 (£160,000).
"Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense,” he said of working with Kim Kardashian's brand that launched its first men's collection last October.
The singer will perform at the Super Bowl's halftime show on 11 February, and aims to honour Black musical legacy with his appearance.
"To have R&B have the main stage at the Super Bowl is a major thing for me," he told Good Morning America. "I think about what our country has represented for Black artists, having to, at some point, go through kitchens to even be able to perform for an audience. They had to leave back through that same door, you know, fearing for their lives as they went to the next state to do the same thing. So I’m coming through the front door with this one."