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Dua Lipa named Global Makeup Ambassador for YSL Beauty

Dua Lipa named Global Makeup Ambassador for YSL Beauty
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Dua Lipa has been appointed YSL Beauty's Global Makeup Ambassador.

The New Rules singer, who has fronted the Libre fragrance campaigns as a YSL Beauty Global Brand Ambassador since 2019, has been given a new role with the French brand.

As Global Makeup Ambassador, Dua, 28, will be working with YSL Beauty to break the boundaries of beauty in the name of bold self-expression and fierce freedom. She will also star in her first YSL Beauty make-up campaign and be the face of its new lips collection, YSL LOVESHINE.

"For me, fragrances and makeup are another form of self-expression, a way to explore my playfulness, my creativity and my individuality. I am thrilled to be on this journey as part of the YSL Beauty family," she said in a statement.

Debuting in three waves, the singer's first make-up campaign for YSL Beauty was shot by director Nathalie Canguilhem in Morocco. In the imagery, she wears the Candy Glaze lip gloss stick.

Stephan Bezy, international general manager at YSL Beauty, added, "Dua Lipa brings an electrifying energy to our brand, inspiring women to not just wear makeup, but to make a statement about who they are and what they stand for. Her influence is a celebration of individuality, a statement of empowerment, encouraging everyone to embrace their unique beauty with confidence."

The YSL LOVESHINE franchise will roll out with the debut of the new YSL Loveshine Wet Shine Lipstick online on 15 March and in-store at the end of March.

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