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Selena Gomez names new Rare Beauty products after 'a kind word'

Selena Gomez names new Rare Beauty products after 'a kind word'
Getty Images / / Stefanie Keenan / Contributor

Selena Gomez has named her latest Rare Beauty products after "kind" words.

The actress/beauty mogul has unveiled the latest product from her Rare Beauty brand, Soft Pinch Luminous Powder Blush, which will be available to buy on Wednesday.

In an interview with People, the Single Soon hitmaker shared details of the "really special" powder blush, which she said "customers have been asking for" since the brand launched nearly four years ago.

"There's so much I love about both the Soft Pinch Liquid Blush and Positive Light Silky Touch Highlighter!" Selena, 31, told the outlet. "I love that our liquid blush is super pigmented and lasts all day and that our highlighters give this amazing sheen that makes your skin look illuminated."

According to Selena, the powder blush combines the "weightless colour" of the liquid blush and "glassy sheen" of the highlighter.

"Whether I'm on set, going to a red carpet or hanging out with friends, there is really no wrong way to wear it," Selena continued of the blush. "I gravitate towards cheer for the daytime - it's such an effortless shade and I love how it brightens up my face."

The powder blush comes in six shades, all named after a positive word - Hope, Happy, Joy, Love, Cheer and Truth.

"I'm a strong believer that positivity is contagious, and I love that our product names serve as little #rarereminders, each named after a kind word," the Only Murders in the Building star told the outlet. "I'm very proud that our brand purpose extends to our product names and reflects our company values."

Selena launched the beauty brand in September 2020.

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