Eminem is seemingly killing off his alter ego with his upcoming album The Death of Slim Shady (Coup de Grâce).
The Without Me rapper, real name Marshall Mathers, announced his twelfth studio album by sharing a trailer for a fake true crime series called Detroit Murder Files.
Presented as a teaser for an upcoming episode, the show's host discussed the death of Eminem's long-running alter ego, Slim Shady.
"Through his complex and oft-criticised, tongue-twisting rhymes, the blond anti-hero known as Slim Shady has had no shortage of enemies," he said in a voiceover.
Eminem's associate 50 Cent then made a cameo appearance. Giving his testimony in a hotel room, the In Da Club rapper commented, "He's not a friend, he's a psychopath."
The host continued, "The same rude lyrics and controversial antics may have ultimately led to his demise. Join me as we recreate the events that led to the murder of Slim Shady."
Eminem then appeared as another talking head, saying, "I knew it was only a matter of time for Slim."
The album, which will be released this summer, follows the The Real Slim Shady rapper's 2020 record Music to Be Murdered By.
Slim Shady has been Eminem's alter ego ever since 1997's Slim Shady EP and the 1999 album The Slim Shady LP.
His longtime collaborator Dr. Dre revealed on Jimmy Kimmel Live! in March that he has songs on Eminem's next album.
"Eminem is working on his own album which is coming out this year and I actually talked to him and he said it was okay for me to make that announcement right here on this show," he revealed. "I'm actually going to hear the entire album for the first time tomorrow."
