Mark Wahlberg has major expansion plans for his apparel brand Municipal.
The Boogie Nights star co-founded the sportswear brand around four years ago and launched its first brick-and-mortar store on Melrose Avenue in Los Angeles earlier this summer, with 10 more to follow suit in the next two to three years.
Discussing his ambitions for the brand in an interview with The Hollywood Reporter, Wahlberg said the expansion plans are "through the roof" and he hopes Municipal to be as big as sportswear brand Lululemon.
"We've got some high expectations," he said of his business portfolio in general. "We want to build a Lululemon, Nike, Disney - we want to build it all. We're in film, television, tech, fitness, grooming, everything - you name it."
Wahlberg, who also has production studios, a chain of gyms and a tequila brand, wore a head-to-toe Municipal look when he hit the carpet at the Los Angeles premiere of his new Netflix movie The Union recently. He sported a white T-shirt, dark utility trousers, a light jacket and the brand's white Origin trainers.
When asked why he wears his brand with such enthusiasm, he told the outlet, "It's the highest quality at a great value proposition for every man. We want them to spend more money on themselves; they deserve it because they work hard. They should look good and feel good."
Wahlberg and Harry Arnett, one of Municipal's co-founders and the brand's chief executive officer, have expanded Municipal's offering since its launch in 2020. After debuting with men's sportswear, Municipal now sells footwear and womenswear and will soon be rolling out eyewear, golf bags and men's grooming products.