Puerto Rican superstar Bad Bunny is to headline the 2026 Super Bowl Halftime Show.
On Sunday, representatives for Apple Music, the National Football League (NFL), and Roc Nation announced that the King of Latin Trap will perform a concert during the championship game staged at Levi's Stadium in Santa Clara, California on 8 February 2026.
In a statement, Bad Bunny - real name Benito Antonio Martínez Ocasio - shared his excitement over the news.
"What I'm feeling goes beyond myself," he commented. "It's for those who came before me and ran countless yards so I could come in and score a touchdown... this is for my people, my culture, and our history."
In Spanish, the 31-year-old added: "Go and tell grandma that we will be the Halftime Show of the Super Bowl."
The announcement comes three weeks after Bad Bunny revealed he had decided not to bring his world tour to the United States because of concerns that Immigration and Customs Enforcement (ICE) officers may target his shows.
And JAY-Z, who serves as the live music entertainment strategist for the NFL, went on to praise the La Canción star for his dedication to his homeland.
"What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honoured to have him on the world's biggest stage," the hip-hop icon gushed.
Meanwhile, NFL global event production executive Jon Barker declared that Bad Bunny was the perfect artist to headline the spectacle.
"Bad Bunny represents the global energy and cultural vibrancy that define today's music scene. As one of the most influential and streamed artists in the world, his unique ability to bridge genres, languages, and audiences makes him an exciting and natural choice to take the Super Bowl halftime stage," he added. "We know his dynamic performances, creative vision, and deep connection with fans will deliver the kind of unforgettable experience we've come to expect from this iconic cultural moment."
Bad Bunny will next be seen onscreen when he hosts the season 51 premiere of Saturday Night Live on 4 October.