Go to content

There has been a steady increase of businesses allowing customers to pay as they want

There has been a steady increase of businesses allowing customers to pay as they want
/ z_wei / iStock / Getty Images Plus
This audio is not available.
0:00
10:18

Over the past few years, there has been a steady increase of businesses allowing customers to pay as they want. Adopting this type of business model may sound like a radical concept but research shows that pay-what-you-want pricing can sometimes lead to an increase in revenue.

There is no doubt the PWYW model has picked up steam in recent years as it is being used by more and more companies as time goes on— but, does it work for everyone? And, is it as simple as just letting people pay whatever they want?

Recently on the Nikki and The Morning Show, Nikki Balch, Stuntman Sam, and Mark Bergman discussed the concept and if they think it’s a smart idea or not. Take a listen to the segment above. Enjoy!

Subscribe to our newletter!Subscribe to our newletter!
By subscribing, I agree to receive communications by email from Cogeco Média and its affiliates, including news, updates, activities and contests. You can unsubscribe at any time by using the link at the bottom of our emails or contacting us via our Privacy Policy. Please note, however, that we may still continue to send you service-related and other non-commercial communications. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Streaming will resume following advertisement.
The Overnight Beat Weekend
Live
On air uptil 06:01