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Are you guilty of this bad shopping habit?

Are you guilty of this bad shopping habit?
/ VladimirFLoyd / iStock / Getty Images Plus / Getty Images

Do you find yourself having trouble putting on (or taking off) your newly purchased clothes because they are a little too tight? If the first thing you do when you arrive home, is tearing off your painful, way-too-tight jeans, you are not alone.

According to a U.K. study, nearly half of women say they are guilty of buying clothes that don’t fit properly. Out of the 1,000 women polled in the survey, 48 percent admitted to buying clothes that are a size or two, too small.

The reason? It motivates them to work out, so they’ll be able to fit into them. And of the clothes, they usually buy that is a size too small, it is jeans that tops the list.

After all, what's a better incentive to lose weight than desperately trying to slip on your favourite jeans, even if they are a bit too snug?

“Jeans have been a staple of every woman’s wardrobe for more than 50 years, but some things don’t change,” StyleCard founder and CEO Paraag Amin tells the newspaper. “The image of lying on a bed desperately trying to fit into a too-tight pair of denim has been with us for decades. But in recent years, it has become increasingly common to see women in jeans that are clearly one size too small, and it seems, from our study, vanity is the reason why.”

  1. It’s a phenomenon the Daily Mail has called "size denial," and according to the research, more than half of women surveyed own a pair of skinny jeans they didn’t even try to fit into but kept in their closets in the hope they will one day lose enough weight to wear them.
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