Go to content

A recent SAQ report shows a huge increase in liquor sales

A recent SAQ report shows a huge increase in liquor sales
/ d3sign / Moment / Getty Images

Not long ago, we reported that alcohol sales were rising dramatically during the early stages of the pandemic, and now the numbers prove it.

The SAQ is reporting a net income of $284 million for the first fiscal quarter of 2021-22— an increase of $40.5 million or 16.6% from the first quarter of the company's preceding fiscal year.

It’s a huge spike which the company is largely attributing to the pandemic; however, according to the press release, the value of consumers' average shopping cart has dropped from $85.82 to $69.71. These results point to a gradual reopening of bars and restaurants as well as a return to conventional shopping behaviour, with customers visiting stores more often but spending less with each visit.

Subscribe to our newletter!Subscribe to our newletter!
By subscribing, I agree to receive communications by email from Cogeco Média and its affiliates, including news, updates, activities and contests. You can unsubscribe at any time by using the link at the bottom of our emails or contacting us via our Privacy Policy. Please note, however, that we may still continue to send you service-related and other non-commercial communications. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Streaming will resume following advertisement.
MTL's Perfect Mix
On air uptil 00:00