More than a year after its last store closed for good, Zellers is making a comeback!
As first reported by Retail-Insider.com, the Hudson Bay Company has opened a pop-up Zellers shop within its store in the Burlington Centre mall in Ontario.
The shop, decked out in the classic Zellers white and red, is the first Zellers pop-up rolled out by HBC, but a spokesperson for the company says future shops may be introduced at other locations across Canada.
Hudson's Bay still owns the rights to the Zellers chain, telling Retail Insider that the pop-up is a "fun and nostalgic experience with one of HBC’s most beloved brands."
As you can see by the photos, the Zellers pop-up shop features a range of goods, from toys to housewares to Canada-themed clothing— although, Zeddy, the company's beloved mascot, is nowhere to be seen.
The company was founded by Walter P. Zeller in 1931. HBC first took over the Zellers brand in 1978 in an attempt to reach a broader range of customers.
The storied Canadian brand shut down all of its locations by 2020 not long after it was taken over by Target.
Source: Hudson Bay
