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McDonald's is introducing a new loyalty reward program in Canada

McDonald's is introducing a new loyalty reward program in Canada
/ @mcdonaldscanada/Instagram

McDonald’s is getting ready to introduce its first-ever loyalty reward program across the country.

On November 16, McDonald’s Canada will celebrate the launch of MyMcDonald’s Rewards, a points-based loyalty program that is already a huge success in The United States.

The new MyMcDonald’s Rewards program gives you 100 points for every $1 CAD spent. For example, if you spend $10, you will earn 1,000 points.

Current McDonald’s app users will be automatically enrolled in the new program, and new users can sign up by downloading the restaurant chain’s app.

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McDonald’s says everyone will receive a 5,000-point bonus with their first purchase through the app. The company also says points will expire automatically after six months.

Reward tiers are as follows:

2,000 Points ($20)

Hash Brown
Premium Roast Coffee/Tea/Iced Coffee (any size)
2 Li’L Donuts
Vanilla Cone

4,000 Points ($40)

Fries (any size)
Sausage McMuffin®
Latte (any size)
Cheeseburger®

6,000 Points ($60)

McDouble®
McMuffin® breakfast sandwich (choose from Egg McMuffin®, Bacon ‘N Egg McMuffin® or Sausage ‘N Egg McMuffin®)
Snack Size McFlurry®
Junior Chicken

10,000 Points ($100)

Big Mac®
McMuffin® Extra Value Meal (choose from Egg McMuffin®, Bacon ‘N Egg McMuffin® or Sausage ‘N Egg McMuffin® Extra Value Meal)
Happy Meal® (any)
6-pc Chicken McNuggets®

14,000 Points ($140)

Quarter Pounder with Cheese® Extra Value Meal
Big Mac® Extra Value Meal
McChicken® Extra Value Meal
10-pc Chicken McNuggets®\

 

“Our guests are some of the most loyal in the world, and we’re pleased to offer them more reasons to visit us, again and again. This announcement marks another step in our digital ambition as we continue transforming the McDonald’s experience on both sides of the counter, which began with the introduction of self-serve kiosks in 2015,” says Jacques Mignault, President & Chief Executive Officer, McDonald's Restaurants of Canada Limited. “Our ongoing investment in technology is helping to drive exponential growth across our channels, including McDelivery, Drive-Thru, in restaurants and via our mobile offerings and digital innovations, which gives our guests greater options and personalization across their McDonald’s experience.”

 

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