This isn’t something you see every day…
Fast-food chain A&W Canada has collaborated with Vancouver-based label Frankie Collective to create a new clothing line made entirely from A&W overstock and salvaged garments.
Yes, you read that right; the popular fast-food joint is venturing into the world of custom clothing lines with upcycled apparel. Made from excess stock and recovered materials ethically sourced in Canada, the collection, “A&W Thrift Store,” is comprised of 470 unique pieces.
“At A&W, we don’t dabble in sustainability. We make it part of everything we do. That’s why the A&W × Frankie Collection is not your ordinary limited-edition restaurant clothing line,” reads a description on their website.
The sustainable, upcycled collection goes live at awthriftstore.ca on December 3 at 11 a.m. EST. Prices range from $40 to $75 CAD.