TikTok users will soon be able to order food using the app and have it delivered directly to their homes.
The Chinese social media app is entering the online food business and has officially teamed up with US-based Virtual Dining Concepts (an industry leader in the virtual dining space), to launch what they are calling ‘TikTok Kitchens’.
TikTok Kitchen will be a 'virtual restaurant' that serves customers exclusively by delivery and pick-up from orders placed online and over the phone.
A TikTok spokesperson told MailOnline that TikTok Kitchen is 'still very much in the planning stages' and that it's not anticipating a launch before next spring.
By the end of next year, however, they will open 300 locations across the United States and plan on expanding to around 1,000 by the end of 2022. No word yet on if and when the service will come to Canada.
“Working with the team at TikTok on development of the menu and the whole vibe of this brand has been so energizing, and I am thrilled to reveal our newest VDC concept today, TikTok Kitchen, which will be our first with an ever-changing menu,” said VDC co-founder, Robert Earl.
“When we launched MrBeast Burger last December, we were in uncharted territory. Now, one year in, MrBeast Burger is seen as the absolute prime mover in the virtual space, with locations continuing to open throughout the US and internationally, and we believe TikTok Kitchen is right up there in the same stratosphere,” he added.
The menu will draw upon the most popular viral food posts on TikTok and is designed to respond to demand for the hottest current trends.
Proceeds from TikTok Kitchen sales will go to support the creators who inspired the menu item as well as encourage and assist other creators to express themselves on the platform.