Jenna Ortega is the new face of Adidas.
The actress, best known for starring as Wednesday Addams in the Netflix show Wednesday, has been tapped to serve as a brand ambassador for the German sportswear giant.
In addition, Jenna will soon front a "soon-to-be-unveiled" label for Adidas.
"My love for Adidas is one that goes back years. It's always had such a presence in sport, music, and culture and continues to be an innovator in so many ways," she said. "Growing up for me it always had to be Adidas sneakers and tees as the go-to, to this day so much of my wardrobe is made up of the iconic three stripes. I feel so honoured to become a part of this legendary family of changemakers and be the face of its all-new label. Can't wait to show you guys."
In addition to acting, Jenna is an avid soccer fan and enjoys yoga classes.
Accordingly, Brian Grevy, an Adidas executive board member, described the 20-year-old as the perfect fit for the label.
"At Adidas, we are constantly looking at ways we can push the boundaries in both sport and culture, which is why it's so exciting that we can announce Jenna Ortega has joined us, to launch our first new label in 50 years," he gushed. "A progressive and passionate next generation pioneer that is making waves across the globe, her fresh and creative way of thinking is what we, as a brand, found ourselves on and continue to be inspired by. We can't wait to unveil what's to come from this special partnership, very soon!"
Source: © Cover Media
