If you bought movie tickets at Cineplex and were charged with their online booking fee, this article is meant for you…
The movie theatre company Cineplex in Quebec and British Columbia is facing two class-action lawsuits.
The class actions aim to represent Canadians who bought Cineplex movie tickets, and were then charged with an online booking fee.
Slater Vecchio LLP, the law firm responsible for the class action against Cineplex, has alleged that the theatre company practices price dripping on their online ticket sales platform.
Price dripping is a strategy where advertised prices of products or services differ from the actual prices during checkout.
In their official press release, Slate Vecchio LLP explains, “Cineplex did not disclose at the outset of the purchasing process that consumers who are not members of Cineplex’s CineClub would be charged a $1.00 or $1.50 online booking fee for booking their movie tickets through Cineplex’s website or mobile application.”
They also added that through these lawsuits, consumers are looking to get reimbursed for the online booking fees, plus taxes on those fees that they paid to Cineplex.
The firm advises that if you did purchase a Cineplex movie ticket and you were charged with an Online Booking Fee, you should look for your online receipts that shows the online booking fee.