Blake Lively has created her very own haircare line.
The It Ends with Us actress has long been known for her blonde locks, which she often has styled in flowing waves.
Now, Blake has poured all of her knowledge about hair products into a new range titled Blake Brown - a reference to her birth name.
"Ever since I was a kid, through adolescence, early adulthood, motherhood, work, personal life, whenever, wherever, the single most identifiable part about me has always been my personalit- no? Not my personality? Oh... My hair," she wrote in an Instagram post. "It's my longest companion in life. For 36 years and counting. And like any relationship, it's healthiest when you take good care of each other. To love it well, I've found a system that has worked wonders for me, a hack of sorts through decades of working with the very best people in the industry, and silly amounts of trial and error."
Blake admitted that developing the line, which includes a shampoo, conditioner, and hair mask, has taken her seven years.
However, she is thrilled with the final result - especially the "high-end" scents used.
"I wanted it to be cleaner than the products I was using with great results so I didn't feel nervous sharing it with family. I wanted it to attempt to show how beautiful maximum sustainability can be. I wanted it to be vegan, cruelty free and formulated without sulfates, silicones, parabens, synthetic dyes etc," the star added.
The products, which are packaged in gold-toned bottles, will be available to purchase from Target and the brand's own website from 4 August.