Hickory Farms recently teamed up with OnePoll to determine if your preference for snacks says anything about your personality. And according to the results, it does indeed!
When it comes to sweet versus savory, the new study found that those with a sweet tooth tend to live on the wild side of life and are more likely to be social butterflies while snacking — like when hanging out with friends (20%) or during a game night (19%).
Savory snackers meanwhile tend to save their snacks for more intimate or leisurely events, such as going out on a date (27%) and binge-watching TV (23%).
The results also show that sweets lovers would likely spend more time at the beach (28%), a museum (20%), or in the wilderness (17%) whereas those with a savory palate, would rather go shopping at a mall (31%) or explore a new city (10%).
How they wind up with these stats is beyond us, but the study also claims that those who prefer sweets are more likely to be more creative, adventurous, and into trying new things.
“We’ll admit we didn’t expect to find so many personality differences between sweet and savory palates,” says Judy Ransford, Chief Marketing Officer for Hickory Farms, in a statement. “I love to see this, because it tells me that when people shop for food gifts, they’ll seek out retailers who offer something for everybody. In fact, 67 percent of our gift basket sales in the first quarter of 2021 were from baskets with a combination of both sweet and savory treats.”
Here’s a breakdown via The Detox Market
Qualities: You live on the wild side and are often described as living a carefree lifestyle with few regrets. You love to stand out and feel special. A sweet tooth can also be linked to a strong willingness to help out as well as emotional vulnerability.
Qualities: You go with the flow. Hirsch’s data reveals salt lovers have an “external locus of control,” meaning they believe a higher or outside force, not their own actions, determine their fate. You also crave small rewards and immediate gratification, thus making you a competitive and worthy opponent.