Kim Kardashian reckons the Beats earbuds she's designed are so chic that she could style them with her SKIMS collection.
The wireless earbuds have been given the Kim treatment, with the 41-year-old choosing three neutral shades for her Beats x Kim range.
The collaboration came about after the reality TV star, a longtime fan of the Apple-owned product, commissioned an artist to paint her own Beats. Realising she was onto something, she went straight to brand bosses with an idea to bring out her own line that reflected her personal tastes.
“Traditionally, most consumer electronics are in the default colours of black and white," she explained to Vogue. "But I wanted to incorporate universal neutrals that are core, as headphones truly are wearable tech accessories.
"This collection is really for people who appreciate a head-to-toe monochromatic or minimalist look. I’ve been wearing them with pretty much everything because they fit into so many aspects of my day - leggings and joggers when I’m out running errands or loungewear when I’m studying. I could even style them with Skims; they’re that chic!”
Beats x Kim are available in three colourways; Moon (light), Dune (medium), and Earth (deep).