Nick Jonas has been named as the global watch ambassador for accessories brand Fossil.
The Jonas Brothers star has struck up a partnership with the U.S. watch and accessories brand to become the face of its advertisements in 2025 and 2026, with a worldwide campaign scheduled to launch in the second half of next year.
"I've been a longtime admirer of watches, and Fossil was my very first as I was growing up, so this partnership is truly a full circle moment for me," the 32-year-old said in a statement. "I'm excited to work with the incredible Fossil team and bring my creative input to their process to design something special for watch lovers everywhere."
According to WWD, the Jealous singer will model Fossil's new Machine watch style in the campaign, which will "harness the cultural power of music".
Fossil representatives declared that Jonas embodies the spirit of the company thanks to his distinctive style and widespread appeal.
"As we continue to redefine Fossil at the global level, we're searching for like-minded talent that not only resonate with but also embody our consumers worldwide," added Franco Fogliato, Chief Executive Officer of Fossil Group. "Nick Jonas is a force in music and fashion and has been an authentic brand fan for decades, making the choice clear. We are confident our shared values will make this a fruitful partnership that underscores our position as a pioneer in the accessories world. We are honoured to welcome him into the Fossil family."